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It worked for Goldilocks and The Three Bears, and it can work for your boudoir photography pricing too. If you aren’t sure if your packages are simple enough, ask someone who isn’t in the photography industry (and isn’t familiar with your business) to look at your packages and give their honest feedback. Here are a couple sales psychology rules to keep in mind:Ī confused mind doesn’t buy, so if you have too many options, or your packages are too confusing, your clients might get overwhelmed and go somewhere else. Consider your own shopping experiences and the factors that led you to purchase one package or product over another, and apply those in your own business. When choosing how many packages or collections to include, you have to think like a client. The final pricing decision we are going to look at involves a little sales psychology. How Do You Price Your Photo Packages and Collections? If you serve a more high-end market, then you have room for higher mark-ups on your products. If you serve a budget-conscious market, then you will probably need to price your products at a lower mark-up. I also have samples of each product category so the client can see it in person before ordering.Ĭhoosing your mark-up value will again be a personal choice for your boudoir photography pricing, however your target market can help you to determine the price point for your products. I choose to keep my product list simple in order to make the decision process easier for my clients. For the product list for my studio (shown below), I have chosen to mark up the products at an average of four times the cost of purchase. I recommend a mark-up value of three to five times the product cost, however I have marked some items up as high as ten times the product cost, depending on the quality and value of the product. Once you have a solid list of products and you know how much each item will cost you, you can determine the mark-up value. If you are new to offering products, I recommend choosing two or three companies to order samples from so you can compare the quality and boudoir photography pricing options of each. Clients are more likely to buy what they can see. For this reason, I have several sample albums available in studio for my clients to touch, feel and flip through. After years of offering boudoir sessions, I have found that the majority of my clients choose albums over any other products. Start with a list of products you plan to offer along with the purchase price for each item. Once you have your CODB figured out, the next step to nailing down your boudoir photography pricing is to determine how much you will charge your clients for the products they will purchase, either à la carte or as part of a package. How Much Will You Charge for Boudoir Photography Products? If your CODB varies based on factors such as studio fees or product costs, calculate your CODB off the highest amount to ensure you are always covering your base costs. Once you have the total, this is the base amount that you will work from when creating your boudoir photography pricing and packages.

It helped me set my boudoir photography pricing so that every collection purchase resulted in a profit for my business. This shows a breakdown of the CODB for my boudoir studio.

A few typical boudoir costs might include hiring a hair and makeup artist and paying for wardrobe items, studio rental fees, client products, packaging, shipping fees and any client gifts you offer. Make a list of everything you offer that would be considered an expense to your business. To help you determine your CODB, think about your client workflow from start to finish. This is the minimum amount of money you need to make, per session, in order to cover your business expenses. What is Your Cost of Doing Business?įirst things first with boudoir photography pricing: You need to know your cost of doing business (or CODB). However, there are a few key factors to consider that can help you create a boudoir photography pricing strategy that makes both your clients and your bank account happy. Ultimately, the decision is up to you (that’s the beauty of running your own business). One person might say your boudoir photography pricing is too high, while another thinks you aren’t charging enough.

There are several schools of thought when it comes to pricing your sessions and products, which can feel a little overwhelming. But what does boudoir photography pricing actually look like? While I might jokingly say, “I would do this for free,” I fully believe in getting paid for what you do.

It’s since been fact checked and all prices are up to date as of 5/13/22.īeing a boudoir photographer brings me so much joy I get to watch my clients go from nervous and anxious at the beginning of their session to confident and radiant as they walk out the door. This article was originally published on Dec.